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Introduction
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Introduction
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Introduction
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Introduction
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There is something about items at jewellery for sale counters that seem to be screaming to be bought. Irrespective of whether a jewellery collection d...
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One of my favorite places in the world is the barber shop. While that wasn’t always the case during my long haired mid teen years, as a little kid I l...
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Giving customers credit is a necessary part of business. So is managing it. Are you managing your credit function profitably? Are your customers the c...
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Part of the planning stage of your sales funnel strategy is finding your market niche, right? Actually, this is about the most important step in the p...
Embracing Sales: Utilize Your Competitive Feminine Edge
Many women entrepreneurs and small business owners seem to have an aversion to selling or do...
Closing the Sale without Being Slick
When it comes to selling skills, many people tell me that they need help with closing the sale. Although closin...
Do you know how to close a sale?
When we think of sales, it usually conjures up images of a used cars
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I get this question a lot: Now that I ve self published I need to find an agent, how do I do that? Well, it might seem to be a simple and easy trans...
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The sales department has specific tasks to obtain in the market. Sales need to visit customers periodically, check the credit, generate order, follow ...
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If you’ve been online for any amount of time, then I’m sure you’ve heard many of the success stories about internet entrepreneurs, and how they’re mak...
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One of the unfortunate things that many of us are now dealing with are children that are overweight, and at times even obese. There are a number of di...
Whenever you are regularly using your athletic abilities, such as whenever you play a sport, you re going to want to make sure that you give everythin...
Going to the gym regularly is something that is always a good idea, and we can all benefit from doing this in a number of different ways. At times, we...
Although there certainly are a lot of parts of the body that need worked out regularly, you should not overlook lower back exercises, simply because i...
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If you re working out regularly, I m sure that you already recognize that you can soon get into a rut and once that happens, you soon end up on a plat...
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Many of us are interested in making sure that we keep ourselves in good shape, and one of the ways for you to be able to do this is with some offseaso...
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Regardless of what it is that you re trying to do where exercise and physical fitness is concerned, you re going to get plenty of well meaning advice....
Although video marketing is somewhat new, it is here to stay. As a matter of fact, online videos are some of the most well trafficked websites that ar...
Whenever you are driving traffic to a website, it is almost always going to be necessary for you to rely on an outside source in order to get the init...
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If there s one thing that has been true ever since the Internet was first created, it s the fact that the money is really in your list. As a matter of...
Although some people will go to great lengths to get thousands of visitors to their websites, a small group of people are finding that a smaller audie...
One of the more interesting things that is happening on the Internet is the fact that many of the websites that are now coming of age are localized. L...
So you have been at the gym working out regularly three times a week. But the results are not quite satisfying. Well, this is the case with most peopl...
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Often used as general term for weight lifting and resistance training, strength training is basically exercise that makes use of resistance in order t...
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Getting traffic to your website is something that all of us know is very important in order to see our online business thrive. The unfortunate thing i...
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Some people will use their body fat percentage in order to figure out if they are healthy or not but other people may use different numbers, such as t...
Cardiovascular exercise is an excellent way for you to maintain your weight and to lead a healthy life. The unfortunate thing is, many of us are not a...
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If you have been on the Internet for any length of time, you may have a website that is already rather successful and you re happy with the way it is running You would probably be surprised with the number of people who sit back after they have their website up and running and never try to improve it any longer
If you have been on the Internet for any length of time, you may have a website that is already rather successful and you re happy with the way it is running. You would probably be surprised with the number of people who sit back after they have their website up and running and never try to improve it any longer. If this is something that you tend to do, you are actually leaving quite a bit of money on the table.
The reason why that is the case is because there is no such thing as a perfect sales letter and no website is going to capture 100 of the people 100 of the time. There are always going to be some improvements that can be made, however small that will improve on the amount of people that sign up for your newsletter, purchase the product that you are offering or take it to the next level, whatever that level may be.
If you re interested in making more from your existing webpage and your existing traffic, it is necessary for you to do some testing and you continue testing for the long run. Here are a few ways that you can test your website and see some results.
Split Testing Explained
There are a number of different ways that you can test various elements of your webpage and one of the best things that you can do is to test two elements against each other. This is commonly known as A/B split testing and you are basically sending an equal number of people to one page as you are to another page. After just a short run, you will be able to tell if the differences between the pages improve conversions or not. This can be done with any element on the webpage.
Testing the Headline
The headline is the very first thing that somebody should see whenever they land on your sales page. It is something that should grab their attention and focus their attention on what it is that you are about to explain to them. A well written headline will keep a person s attention enough that they will continue reading. If the headline is not written properly, your sales will be dismal.
The interesting thing about testing a headline is the fact that it is not always large changes that make a difference. Sometimes, simply capitalizing a single word or changing the color of the headline slightly can make a small difference in the amount of sales that you get. If you discover that you have improved on your headline to a certain extent, go without one and test it against another. Eventually, you will come up with a headline that you are truly happy with.
Long Copy Versus Short Copy
This is probably something that has been debated more often than anything else on the Internet. Some people like to write long and rambling sales letters, convincing the individual that they need to purchase whatever it is that they are offering and driving every single point home along the way. Other people like to use sales letters that are short, go over a few bullet points and then offer the product to them.
The simple fact of the matter is, either of these sales pages can work rather well and it has a lot to do with how they are written, along with the particular audience that is looking at them. I like to test between long and short copy from time to time as it can really make a difference in the bottom line. If you have not tested the difference for yourself, you might be surprised with the results that you can get.
Testing the Call to Action
Another very important element on a webpage is the call to action. This is the part of the webpage where you re actually telling the person what they need to do and instructing them on how to do it. It might be that you are asking them to click on the buy button in order to purchase the product that you are offering but it may also be that you are telling them to subscribe to your newsletter, or visit another website.
People follow their way down through a webpage and many of them will follow it to its logical conclusion. There are a number of individuals, however, that will click away from your webpage without actually doing what it is that you need them to do. A strong call to action can assist them along the way if they are having a difficult time making up their mind. Try testing different call to action lines against each other and see what kind of a difference that it makes.
Do Not Test Too Much at One Time
One mistake that many people make whenever they are split testing their webpage is that it has several elements at one time. They may have one webpage which converts rather well in light of the other webpage that they are showing but there is a problem with doing it this way.
If you re testing more than one element at a time, you will not really be able to tell which one of those elements is making the difference. Perhaps there is one element that is increasing the salability of the page and another one that is reducing it again on the same page. Test one element at a time and you will be able to narrow down the results considerably.
Never Stop Testing
Regardless of how many different times you run a split test or what kind of results you are receiving, never stop making little changes and seeing what kind of a difference that they make.
Even a small piece of a percentage that is added to your bottom line can make a considerable difference over the course of a year. There may also be times whenever you add a considerable chunk to your bottom line by making one of these changes. The only way that you re going to know, however, is to continue testing.